Home Blog From a Founder’s Restless Urge to a Rule-Breaking Studio: The Unfiltered Creative Evolution of Zajno | Codrops

From a Founder’s Restless Urge to a Rule-Breaking Studio: The Unfiltered Creative Evolution of Zajno | Codrops

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From a Founder’s Restless Urge to a Rule-Breaking Studio: The Unfiltered Creative Evolution of Zajno | Codrops


Based in Delaware, USA, we’re a digital design studio focused on breaking away from formulaic work. No templates or shortcuts—just unconventional, carefully crafted websites and apps that reflect each project’s character. Our work spans branding, website and landing page design, Webflow development, UI/UX, motion graphics, 3D animation, illustrations, and sound design.

At Zajno, experimentation and exploration are part of the process. Ideas are pushed, tested, and brought to life without unnecessary micromanagement. The goal is simple: create digital experiences that serve their purpose, challenge expectations, and go well beyond the standard.


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Our Journey

Zajno started with one simple thing—Sasha Turischev’s urge to create cool, unapologetically bold work. Sasha isn’t just a founder; he’s the kind of person who can turn a rough idea into a vision and rally a team around it. With a sharp eye for clean, meaningful design and a mind wired for solving complex problems, he built Zajno from the ground up—not as a company, but as a playground for big ideas. 

So we didn’t come together to play it safe—we came together because we were tired of boring stuff. From day one, Zajno was built by people who wanted to create cool sh*t only, and that’s what shaped not just our values but our entire style.

Nine years ago, we stopped watching from the sidelines and started using design as a powerful tool to speak to the world. What began as a small in-house team quickly grew into a studio unafraid to break rules, experiment wildly, and craft work that makes people actually feel something.

Fast forward to today: 300+ projects across biotech, fintech, environmental, AI, SaaS, and more. Each one is a chance to push boundaries, bend the usual, and prove that digital experiences don’t have to be cookie-cutter—they can be alive, bold, and unforgettable.

Showcase

Motion.ed

Motion is a website that showcases how UI/UX animation can shape the mood and personality of a brand. It’s built to teach creators how to bring ideas to life through movement—turning static concepts into powerful, emotional stories. Motion isn’t just a design layer; it’s a language that amplifies storytelling, evokes emotion, and builds unforgettable brand identities. But to speak this language fluently, designers need a solid grasp of animation principles and techniques.

We noticed a gap: most UI/UX designers weren’t thinking in motion from the start. Their concepts often had to be reworked to fit animation. Knowing this was a shared pain point across the industry, we decided to create a project that would break down animation principles in a simple, practical way.

The response was overwhelming. In just six months, Motion collected multiple design awards, reached over 100,000 users, and earned glowing feedback from the community. That’s when we knew—we’d struck a chord.

7-year Journey

We took seven years of memories, milestones, and reflections and turned them into a new website—a digital time capsule showcasing the highlights of Zajno’s journey.

The challenge was twofold: build an experience rich in interactive elements and unconventional animations, and bring it to life with real-time 3D models using Three.js. On top of that, we needed a storytelling approach bold enough to narrate our history in a way that felt anything but ordinary.

The result? A site that not only won multiple design awards but also captured our story visually and emotionally—exactly the way we envisioned it.

Optikka

OPTIKKA is a creative orchestration platform that transforms traditional design workflows into intelligent, scalable systems. By combining Design-as-Code with agent-driven design, it empowers brands to automate and accelerate content creation—maintaining brand integrity while unlocking new revenue opportunities.

From the start, we built the concept around OPTIKKA’s core idea: a tool that enables products to generate marketing assets in multiple formats and organize them systematically using AI. The moodboard drew inspiration from grids, libraries, archives, and folders—structured yet flexible systems. To capture the platform’s dynamic flow, we layered in visual references like motion paths, tunnels, and waves.

Reworking the site’s key animation became one of the biggest challenges, pushing us to explore a completely new development approach. The result paid off—our solution resonated with the design community, earning multiple awards and glowing feedback.

Gentle Rain

Gentle Rain is an AI-powered platform built for professionals who live and breathe communication—managers, team leaders, and anyone whose work thrives on human connection.

The website design pays homage to the early days of modern tech and entertainment—when hip hop, cinema, and personal computers were emerging side by side on the West Coast, from LA to SF and Vegas in the early ’80s. It’s a visual tribute to that bold, experimental era.

The hero section is the centerpiece: a captivating water effect that embodies the project’s name, bringing the idea of Gentle Rain to life in an intuitive and immersive way. To craft the most realistic effect possible, we teamed up with creative developer Andrew Encharm—and the result earned enthusiastic praise from both the community and the client.

Acquire

Acquire is a startup acquisition marketplace designed to make connecting founders and buyers fast, simple, and seamless. Our collaboration started from the ground up—we built a powerful web application that unites startup sellers with interested buyers, and crafted a bold website to showcase its value to the world.

The result is a streamlined marketplace that removes the usual barriers: no brokers, no fees, no unnecessary friction. What truly sets MicroAcquire apart is its ability to connect buyers and sellers anonymously—protecting startups from market noise and ensuring a smooth, disruption-free acquisition process.

Evergreen Theragnostics

Evergreen Theragnostics is a privately funded radiopharmaceutical company with three core business lines: contract development and manufacturing, commercialization of proprietary products, and a discovery team focused on advancing radiopharmaceuticals for cancer diagnosis and treatment.

Our goal was to design a clean, engaging website that clearly communicates these three pillars while reflecting Evergreen’s pioneering spirit in nuclear medicine. At the heart of the design is a striking 3D animation—a visual centerpiece that captures the company’s innovative approach.

Creating this animation was no small feat. It demanded not just technical precision and medical understanding, but also strong storytelling to convey Evergreen’s mission in a way that feels both clear and compelling.

Our Culture

What makes us unique is not our design expertise, not our tech stack capabilities, not our illustration or smooth motion design. And even not our communication skills. It’s our people.  We’ve been an in-house team from the very beginning, and we’ve gone through a lot together. We know the value of real human connection. 

So two core principles unite us:

Fun is the key to happiness

We believe openness and honesty are the foundation for creating work that’s both beautiful and meaningful. Without beauty, what inspires others? Without meaning, what’s the point? We’re here to live, love, laugh, and share our free spirit with the world.

People over profit

So here’s the deal with Zajno: we think people are more important than profits. That means we’re all about taking care of our employees, customers, and the community. We do this by making sure our products and services are top-notch, being totally upfront about our business dealings, and jumping on customer feedback and complaints ASAP. 

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